IdeaReader.com

Discussing Good and Bad Business Ideas and Advertising Campaigns in Pakistan

Trakker Direct Insurance Ad Review

Client: Trakker Direct Insurance
Campaign: Our Innovations Inspire Others
Review: Another ad telling you ” hey you people, we are the lords”. I don’t get who comes up with such ideas, when the task is to build a positive corporate brand image. And as the rule goes, when you start on the wrong foot, you get everything [...]

Medicam Dental Cream Ad Review

Client: Medicam Dental Cream
Campaign: Khalil Ahmed Nanitalwala and Shahrukh Khan
Review: For some time I was so desperately waiting for some ad to fall into my “trap” or category of worst print ads and YAY! I have a contender today. A few months ago, I was going through daily Jang, and I saw this advetorial, placed [...]

Mobilink Wide Coverage Ad Review

Client: Mobilink
Agency: Satchi
Review: Arrogant and pompous at best. Since the battle of Mobile Service providers is getting fierce, all players are trying to distinguish themselves and also maintain their user base. However copy that is arrogant and self centered never goes well with a wide audience and it’s not as if we all don’t [...]