Client: UBL Fund Managers
Agency: Synergy Advertising
Campaign: Invest now to avail up to Rs.60,000 tax credit

Review: UBL Fund Managers, a UBL company, entices its potential customers to invest and get a 60,000 rupees tax credit. Though this is all financial jargon and Greek to someone who is not aware and interested, the ad looks credible and reliable. The testimonial is also used well along with the picture, only if they could tell where and for who this guy show in the testimonial works for, the ad would have looked awesome. Who knows if he is a UBL Fund Manager employee? or just a model? You might guess.

The sms and find more information is the best thing about the ad. I really like the quick call to action factors like this, that make the ad persuasive and also measurable.

Rating:

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