Client: Shera Building Materials (Ennvision Group)
Agency: Awan Brand com
Campaign: Extraordinary materials, endless possibilities

Review: This is an ad by SHERA (I like the brand name) building materials. The company offers all kinds of quality building material under one roof. I think with the massive real estate development market in Pakistan, the brand and the products have good chances.

The ad is overall neat and clean, althogh its loaded with content, content and content. It almost looks like the homepage of a busy web portal. But I guess it still manages to come clean and is readable. I particulary dont like this caption line ” Extraordinary materials, endless possibilities” it sounds unbelievable. Materials are NOT extra ordinary and again, the end possibilities phrase is also vague. You would think since they have so much information to share, you could expect to see a website full of content, how to’s etcetera. But no there is no web address to follow.

Rating:

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