Client: Pakistan International Airlines (PIA)
Campaign: PIA Cargo Service
Review: Delivering the Essence of Pakistan. The ad is about PIA’s cargo service, which is targeted towards exporters in Pakistan. The caption line, and the background color in the ad are totally not up to the mark. Where did this dark blue came from in a PIA ad? Then so much focus on the word “Essence” is not clear to me. It’s good that PIA is coming out positively again but the ad doesn’t conveys even that feeling properly.
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