IdeaReader.com

Discussing Good and Bad Business Ideas and Advertising Campaigns in Pakistan

Client: Oman Air
Campaign: Fly To Muscat 4 Times a Week, Non Stop
Review: This is relatively a small ad placed by Oman Air, announcing their non stop 4 times a week flight schedule from Pakistan to Oman. The ad is pretty well laid out and clear. Giving out fares in the ad though would have made [...]

Client: Emirates Airlines
Campaign: Special Online Fares
Review: Emirates (an airline I really admire) is offering special online fares from Pakistan to around the world from Karachi, Lahore, Islamabad and Peshawar.
The ad is bold, attention grabbing and offers an incentive to act upon. The rates written at the bottom of the page though making the ad very [...]

Client: Lufthansa
Campaign: Fly Frankfurt from Lahore, three times a week
Review: Lufthansa is one the leading airlines in the world, and recently resumed its operations in Pakistan. The campaign targets travelers from across Pakistan, and those in Lahore specially.
The image used is not all the way great. The copy written with white is not very visible. [...]