Client: UBL Fund Managers
Agency: Synergy Advertising
Campaign: Invest now to avail up to Rs.60,000 tax credit
Review: UBL Fund Managers, a UBL company, entices its potential customers to invest and get a 60,000 rupees tax credit. Though this is all financial jargon and Greek to someone who is not aware and interested, the ad looks credible and [...]

• 0 Comments

Client: Citibank Pakistan
Campaign: Win Rs. 100,000 this Summer
Reivew: With HSBC credit cards making their into the Pakistani market, Citibank comes up with their ad offering one lack rupees to lucky winner. Another reason this ad is here is because of the summer vacations people are going on to and you can expect hot season for [...]

• 1 Comment

Client: National Investment Trust Ltd. Pakistan
Campaign: Five star rating by PACRA and JCR-VIS
Review: Ah! What more could you think of to create a five dimension star, since you’ve got a 5 star rating! What a cliche. Bad color layout, and a uncreative design is what this ad is all about. Being the national investment trust, [...]

• 1 Comment

Client: Meezan Bank
Campaign: Meezan Capital Protected Fund I
Review: Meezan Bank, one of the top Islamic Banking Institutions in Pakistan offers the first sharia compliant capital protected fund program. The ad is designed using the old age golden egg idea, not so creative. However the designer still managed to bring the corporate image with it. The [...]

• 0 Comments

Client: UBL Insurers
Campaign: We are here
Review: We are here, and here and here. I like this idea and it is indeed fresh,yet in an ad like this one, it’s not clear and not eye–catching. Many times you won’t even see the blue colored font, but again, the idea is cool. The copy below is also [...]

• 0 Comments

Client: Pak Suzuki Motors
Campaign: Suzuki Auto Finance Arrangement Program
Review: Suzuki Motors are now offering a one window solution to its customers to get auto financing from their 3s dealer centers. The ad is a good one. Covers all that is being offered in a bulleted list, the image is warm and cosy and a free [...]

• 1 Comment

Client: Pak Kuwait Takaful Company
Campaign: The Package is not just policy
Review: After Islamic Banking, Islamic Insurance products are also making a headway and Pak-Kuwait is one institution offering them. Talking about the ad, I think it’s very mediocre and uncreative. The caption ” the package is not just policy” sounds like a corporate policy in [...]

• 0 Comments