Here at IdeaReader.com, we pick on ads by Pakistani Ads and write critical reviews, which you will enjoy if you are into advertising, marketing, brand management or someone perusing business studies. If you are new and want to get these reviews into your reader, subscribe to my RSS feed. Thanks for visiting!Client: UrbanToes
Agency: Red [...]

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Client: Pakistan International Airlines (PIA)
Campaign: PIA Cargo Service
Review: Delivering the Essence of Pakistan. The ad is about PIA’s cargo service, which is targeted towards exporters in Pakistan. The caption line, and the background color  in the ad are totally not up to the mark. Where did this dark blue came from in a PIA ad? [...]

• 2 Comments

Client: Trakker Direct Insurance
Campaign: Our Innovations Inspire Others
Review: Another ad telling you ” hey you people, we are the lords”. I don’t get who comes up with such ideas, when the task is to build a positive corporate brand image. And as the rule goes, when you start on the wrong foot, you get everything [...]

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Client: Ufone (Pakistan Telecommunications Company Ltd)
Campaign: Ufone Stocks - Get stock updates on your mobile phone
Review: Ufone is now offering a great new service. By downloading a small mobile application on your phone, you can get live updates from the stock market on your mobile phone. Great for busy stock traders on the run, and [...]

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Client: Environment and Alternative Energy Department, Govt of Sindh
Campaign: World Environment Day 2008
Review: Kimco Advertising, the agency behind the ad have come up with a nice and eye catching ad for the world environment day 2008. Firstly it feels nice to see a government agency coming out with a creative and friendly message for the [...]

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Client: Pakistan Telecommunication Company Ltd.
Campaign: Free Dialup for Broadband Users
Review: So you have subscribed to PTCL Broadband services and PTCL is now offering you Free Dialup internet service for free 24/7. Why? I ask. When I have a 24/7 broadband, why would I need to use the dialup connection even if it’s free? I don’t [...]

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Client: Medicam Dental Cream
Campaign: Khalil Ahmed Nanitalwala and Shahrukh Khan
Review: For some time I was so desperately waiting for some ad to fall into my “trap” or category of worst print ads and YAY! I have a contender today. A few months ago, I was going through daily Jang, and I saw this advetorial, placed [...]

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Client: Shera Building Materials (Ennvision Group)
Agency: Awan Brand com
Campaign: Extraordinary materials, endless possibilities
Review: This is an ad by SHERA (I like the brand name) building materials. The company offers all kinds of quality building material under one roof. I think with the massive real estate development market in Pakistan, the brand and the products have [...]

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Client: UBL Fund Managers
Agency: Synergy Advertising
Campaign: Invest now to avail up to Rs.60,000 tax credit
Review: UBL Fund Managers, a UBL company, entices its potential customers to invest and get a 60,000 rupees tax credit. Though this is all financial jargon and Greek to someone who is not aware and interested, the ad looks credible and [...]

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Client: Pakistan Telecommunications Company Ltd
Agency: Interflow Communications
Campaign: Free Local Calls
Review: By increase local call rate charges, PTCL now wants to “make up” by offering free calls in late night. From your PTCL number to  any  PTCL number, you can call for free all night.  Obviously  they think it’s  the  best things since  sliced bread,  so [...]

• 2 Comments