These days you would notice BBC Urdu Service ads on various billboards around the city. The service is available through various local FM Channels and has a decent following. The ad I saw in today’s Dawn is an adaptation of the same billboard ad with a different image.
overall the ad just clearly stands out. The colors, the powerful and compelling message all make it one of the best ads in today’s papers. I especially appreciate how the ad carries BBC’s rich brand personality in it. I am sure the designers or the client itself might have their reasons for not using a local image, but that is the only change I would make.