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Client: Medicam Dental Cream
Campaign: Khalil Ahmed Nanitalwala and Shahrukh Khan

Review: For some time I was so desperately waiting for some ad to fall into my “trap” or category of worst print ads and YAY! I have a contender today. A few months ago, I was going through daily Jang, and I saw this advetorial, placed intelligently like a news item, where they showed Mr. KN giving out the award to Shahrukh Khan. I was like okay whatever! Then after months, like really it has been at least 3 to 4 months since that news appeared, Mr. Khalil thought to bring himself and his brand in the limelight again by publishing a proper ad showing the same event.

Okay I know there are millions of people that like SRK in Pakistan (I am one of them too) but 100 bucks say that SRK doesn’t even know about this ad. Isn’t this a classic case of deception. And seriously, what’s so cool about “giving” an award to Shahrukh Khan, who might have out of courtesy or diplomacy agreed to accept it. It’s not as if he is shown using it or endorsing it. The ad’s copy and design are pathetic. Bad English and grammar.

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