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Client: Pakistan Telecommunication Company Ltd.
Campaign: Free Dialup for Broadband Users

Review: So you have subscribed to PTCL Broadband services and PTCL is now offering you Free Dialup internet service for free 24/7. Why? I ask. When I have a 24/7 broadband, why would I need to use the dialup connection even if it’s free? I don’t get it.

Coming back to the ad, I think it’s pretty good, how the designer has played with the free word in Urdu and used those sockets is fun and fresh. The copy under that is well, not too persuasive and does not exactly conveys or answers the question, Why do broadband users need a dialup connection?

Rating: