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Client: Pakistan Telecommunications Company Ltd
Agency: Interflow Communications
Campaign: Free Local Calls

Review: By increase local call rate charges, PTCL now wants to “make up” by offering free calls in late night. From your PTCL number to  any  PTCL number, you can call for free all night.  Obviously  they think it’s  the  best things since  sliced bread,  so they made this HUGE announcement “Free Local Calls”. Well since now the cellular companies are also offering late night calling options for free, it’s not such big a deal.

The ad is good overall and serves the purpose of announcing the offer pretty well. The color scheme could have been better and in-line with the brand’s identity.

Rating: