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Client: Trakker Direct Insurance
Campaign: Our Innovations Inspire Others

Review: Another ad telling you ” hey you people, we are the lords”. I don’t get who comes up with such ideas, when the task is to build a positive corporate brand image. And as the rule goes, when you start on the wrong foot, you get everything wrong. From the concept, to copy to the image used, everything is just plain wrong. Like the image tells me that someone traveled through this sea-shore and then what? Got drowned into that Sea? A very bad, arrogant and lousy effort.

Rating: ★☆☆☆☆