IdeaReader.com

Discussing Good and Bad Business Ideas and Advertising Campaigns in Pakistan

Here at IdeaReader.com, we pick on ads by Pakistani Ads and write critical reviews, which you will enjoy if you are into advertising, marketing, brand management or someone perusing business studies. If you are new and want to get these reviews into your reader, subscribe to my RSS feed. Thanks for visiting!Client: Oman Air
Campaign: [...]

Client: Emirates Airlines
Campaign: Special Online Fares
Review: Emirates (an airline I really admire) is offering special online fares from Pakistan to around the world from Karachi, Lahore, Islamabad and Peshawar.
The ad is bold, attention grabbing and offers an incentive to act upon. The rates written at the bottom of the page though making the ad very [...]

Client: Lufthansa
Campaign: Fly Frankfurt from Lahore, three times a week
Review: Lufthansa is one the leading airlines in the world, and recently resumed its operations in Pakistan. The campaign targets travelers from across Pakistan, and those in Lahore specially.
The image used is not all the way great. The copy written with white is not very visible. [...]