Here at IdeaReader.com, we pick on ads by Pakistani Ads and write critical reviews, which you will enjoy if you are into advertising, marketing, brand management or someone perusing business studies. If you are new and want to get these reviews into your reader, subscribe to my RSS feed. Thanks for visiting!Client: UBL Fund [...]

• 2 Comments

Client: Citibank Pakistan
Campaign: Win Rs. 100,000 this Summer
Reivew: With HSBC credit cards making their into the Pakistani market, Citibank comes up with their ad offering one lack rupees to lucky winner. Another reason this ad is here is because of the summer vacations people are going on to and you can expect hot season for [...]

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Client: National Investment Trust Ltd. Pakistan
Campaign: Five star rating by PACRA and JCR-VIS
Review: Ah! What more could you think of to create a five dimension star, since you’ve got a 5 star rating! What a cliche. Bad color layout, and a uncreative design is what this ad is all about. Being the national investment trust, [...]

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Client: Meezan Bank
Campaign: Meezan Capital Protected Fund I
Review: Meezan Bank, one of the top Islamic Banking Institutions in Pakistan offers the first sharia compliant capital protected fund program. The ad is designed using the old age golden egg idea, not so creative. However the designer still managed to bring the corporate image with it. The [...]

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Client: UBL Insurers
Campaign: We are here
Review: We are here, and here and here. I like this idea and it is indeed fresh,yet in an ad like this one, it’s not clear and not eye–catching. Many times you won’t even see the blue colored font, but again, the idea is cool. The copy below is also [...]

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Client: Pak Suzuki Motors
Campaign: Suzuki Auto Finance Arrangement Program
Review: Suzuki Motors are now offering a one window solution to its customers to get auto financing from their 3s dealer centers. The ad is a good one. Covers all that is being offered in a bulleted list, the image is warm and cosy and a free [...]

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Client: Pak Kuwait Takaful Company
Campaign: The Package is not just policy
Review: After Islamic Banking, Islamic Insurance products are also making a headway and Pak-Kuwait is one institution offering them. Talking about the ad, I think it’s very mediocre and uncreative. The caption ” the package is not just policy” sounds like a corporate policy in [...]

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