IdeaReader.com

Discussing Good and Bad Business Ideas and Advertising Campaigns in Pakistan

Here at IdeaReader.com, we pick on ads by Pakistani Ads and write critical reviews, which you will enjoy if you are into advertising, marketing, brand management or someone perusing business studies. If you are new and want to get these reviews into your reader, subscribe to my RSS feed. Thanks for visiting!Client: Ufone (Pakistan [...]

PTCL Free Local Calls Ad Review

Client: Pakistan Telecommunications Company Ltd
Agency: Interflow Communications
Campaign: Free Local Calls
Review: By increase local call rate charges, PTCL now wants to “make up” by offering free calls in late night. From your PTCL number to  any  PTCL number, you can call for free all night.  Obviously  they think it’s  the  best things since  sliced bread,  so [...]

Jazz One Package by Mobilink Jazz Ad Review

Client: Mobilink Pakistan
Campaign: Jazzone Package
Review: Mobilnk is back with Jazzone package for those who were “converting” cheaper options like Ufone and Zong. The offer is about a package that lets you call ALL mobilnk numbers for just Rs.1. But wait (did you think it would be this simple?) .40 paisas will charged on the first [...]

Ufone Phone Bhi Ufone Bhi Ad Review

Client: Ufone (Pakistan Telecom)
Campaign: Phone Bhi Ufone Bhi
Review: If this ad is what it stands for, then Ufone is offering a mobile phone, free air time, Ufone connection and Rs.100 airtime all for Rs.999. Now that’s a super deal. The ad is fantabulous. Very clear, exciting and conveys the message like a smoothly. While all [...]

Warid Postpaid Ad Review

Client: Warid Telecom
Campaign: Warid Postpaid
Review: A decent ad targeting post paid customers by offering various packages. I personally believe, when more than 50% of the ad real estate is used for an image, the image should really be eye catching. Although the image used is decent, I think it could have been better.
Rating:

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Nokia Nseries Free Bluetooth Offer Ad Review

Client: Nokia
Campaign: Nokia Nseries Free Bluetooth Headset Offer
Review: Nokia through its authorized resellers United Mobiles and Advance Telecom are now offering any model of Nokia N Series with a free bluetooth headset. Sounds cool. The ad is clear and conveys the message well instantly.
Rating:

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Client: Djuice
Campaign: Electronic Sports World Cup 2008
Review: The electronic sports world cup 2008 is round the corner, and Djuice a brand by Telenor Pakistan, is sponsoring the qualifying rounds to be held in Pakistan. I think this very intelligent and well targeted sponsorship deal for them, since the brand caters to the X-generation in Pakistan.
The [...]

Zem Prepaid Sunday Craze by Warid Ad Review

Client: Warid Telecom
Campaign: Zem Sunday Craze
Agency: (I think it’s Synergy)
Review: Warid Telecom is celebrating it’s third year anniversary in Pakistan. The ads, billboards, TVCs are all over the place. Some are good, some are bad, but overall a campaign of large magnitude. This ad featured in Express today, is about the Sunday Craze offer from [...]